IONIQ 5 N Launch Trailer

I directed and produced the CG intro and outro sequences for the official trailer of a major collaboration between Hyundai and Asphalt Legends Unite. This partnership introduced Hyundai's high-performance electric vehicle, the IONIQ 5 N, and the N Vision 74 concept car into the game. The campaign, titled "Electric Race," was a significant initiative to connect with younger audiences through a compelling gaming experience.

My role was to create the cinematic bookends for the trailer, establishing the visual tone and electrifying energy of the collaboration. I was responsible for the entire CG production pipeline, which included developing the look, animating the hero vehicle - the IONIQ 5 N - through a dynamic cityscape, and designing all associated special effects. I also edited these sequences, ensuring a seamless and impactful integration with the gameplay footage and music.

The collaboration proved a major success, attracting nearly 2 million players to the in-game event. In recognition of its creative and strategic excellence, the Hyundai x Asphalt Legends Unite: Electric Race campaign has won Gold in Digital Experience - Automotive and Bronze in Best Media: Omni Channel at The Drum Awards 2025. It also made it to the Finals in Best Media: In-game and Best Gamified Experience

https://thedrumawards.com/live/en/page/digital-experience-nominations#/digital-experience/2025/automotive/hyundai-x-asphalt-legends-unite-electric-race