Asphalt 8 • #WomenInRacing

I produced the cinematic trailer for a special "Women in Racing" event in Asphalt 8: Airborne, featuring Mexican racing driver Alexandra Mohnhaupt. The collaboration celebrated her pioneering career as the first woman to win a Formula 4 race and introduced her as a new in-game avatar.

I was responsible for the entire creative and production workflow. I originated the concept for the trailer, designed to highlight Alexandra’s journey and promote the in-game event. It required creating a custom, high-fidelity avatar of the heroine’s likeness and animating it for the cinematic sequences.

The production was executed in Unreal Engine, where I set up the scenes using third-party environmental assets. I was also responsible for animating the in-game model of the Brabham BT62, a key vehicle featured in the event. The final trailer was used across social media platforms to announce the collaboration and drive engagement for the in-game event, where players could unlock the Alexandra Mohnhaupt avatar.